Every day we see new ventures getting funded by crypto VCs’ and wonder how do they get it? Yeah, their business idea must be really out of the box or the team behind the product maybe really brainy. All of this is true.
The secret sauce to creating an impactful fund-raising pitch is pretty clear: talk about your product overview, the real problems it intends to solve, features and USPs of your idea/ product, the team behind it and future scope.
Following are the key areas you must cover in your crypto investor pitch
1) Your offering: Describe your product’s tech model and the solutions it will offer to existing problems or how your business solution can benefit users. You can sketch your solution in three segments: Overview, Challenges and Solutions. Brand your technology well. By branding I mean talk about the vision of your product. PS: Do not throw jargons. Talk about ease, disruption, solutions. Represent your offering as user centric or community centric. 2) Zoom into your product’s features: It is essential to mention the suite of features or benefits that your product offers. If you have a live app or website, you can present the demo or link to your product. You can even add a comparison metric table to show how your product is going to be the next big thing.
3) Your Target audience or existing user base: If you already have an existing user base do mention it. If the user base is small, then show the graph that represents the time it took for you to acquire them. Numbers speak, efforts speak! Next up you can define your marketing plan that will consist of your promotional activities, the timeline of campaigns and the expected user base that you intend to achieve. If you wish to share your marketing budget, you can. Make sure to outline the ROI of your budgeting well. 4) Partners who believe in you: Speak about the partners who have either invested financially in your product or have offered technical and reach support. Segregate your reach and tech enablers for better clarity. Talk about the engagement and traction that your partners are able to get for your product. If you have existing investors’ you must highlight them into your pitch deck.
5) Have a neat roadmap: Investors are inclined towards projects that have their business roadmap planned well. The roadmap can be spread across 4 quarters and must highlight the major milestones of the business. From time of idea conceptualisation to the next few milestones, you must highlight your future plans and developments of the project.
6) Team Talk: You can have your core team profiles with their responsibilities executed by them (bird eye view) or if your team is new in the domain, you can talk about their cumulative experience and the organisations’ they have worked in.
7) Closing thoughts: Have a closure to your pitch. Talk about the scope in the sector you plan to target. Talk about the current market cap/ value and what you foresee in the sector. For example, if your product solves problems of NFT illiquidity you can mention the current NFT market state and how a solution like yours is likely to make an impact.